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Customers are conditioned to look for value. When presented with a 16oz drink for $4.50 and a 20oz drink for just $0.50 more, the majority will choose the larger size, perceiving it as a "better deal." However, the actual cost difference to you—in terms of the plastic cup and the extra few ounces of ice and liquid—is minimal compared to that $0.50 revenue jump. By prominently featuring the 20oz size, you encourage this natural consumer behavior, effortlessly increasing your daily sales volume without needing new customers.
The 20oz capacity (approximately 600ml) is the sweet spot for complex, high-margin beverages. It provides ample room for ice, which is crucial for profitability, while leaving enough space for the liquid base and extravagant toppings. Whether it's a towering frappe with whipped cream, a bubble tea loaded with tapioca pearls and jelly, or an iced latte with cold foam, the 20oz cup accommodates it all without overflowing. Its height also creates an impressive visual presentation that customers love to photograph and share on social media.
While best known for iced coffee and soda, the 20oz PET cup is incredibly versatile. It is the ideal size for a "meal-in-a-cup" smoothie, a large protein shake for post-gym customers, or even a substantial serving of cut fruit or beer at a sports venue. Its sturdy construction ensures it can handle heavier contents without buckling, providing a premium feel in the hand regardless of what's inside.
Efficiency is key. Our 20oz cups are designed to share the same rim diameter (typically 98mm) as our 16oz and 24oz cups. This means you don't need to stock a separate lid size for your "Large" drinks. You can use the same flat, dome, or strawless lids you already have for your other sizes. This interchangeability simplifies your inventory management, reduces storage clutter, and speeds up service times, as staff can grab any lid without looking.
